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Privacy Policy

MSI Brand Flagship Store Privacy Notice

This privacy notice ("this notice") describes how the MSI Brand Flagship Store collects and processes your personal data. Using the services of this store website means that you agree to the content described in this notice.

 

What kind of personal information does this store collect about you ?

We collect your personal information to provide and continuously improve our products and services. The following are the ways and types of personal data we collect:

  • Personal information you provide to us: We collect or obtain personal information that you actively provide to us through this store. You can choose not to provide us with specific information, but you may not be able to use some of the service functions of this store because of this.
  • Automatically collected information:  When you visit the website of this store, we will automatically collect and store your website usage behaviour data, including information about your interaction with the content and services of this store. Like many websites, we use cookies or other similar identification technology. We use cookies to record information about your device, your browser, and in some cases your preferences and browsing habits.
  • Information provided by third parties: We may obtain your personal information from third-party organisations, such as obtaining your updated shipping address information from the shipping company, and we will correct outdated records accordingly so that it will be easier to deliver when you make your next purchase Goods to you.

What is the purpose of personal data processing?

We collect your personal data to provide, develop and continuously improve our products and services. These purposes include:

  • To complete the product order process and ship products to you : We use your personal data to process orders, ship products, process payments, and communicate with you about your order and promotional information.
  • Provide, debug and improve the store website services : We use your personal data to provide, analyse performance, debug and improve the usability and efficiency of the store and accompanying services.
  • Provide suggestions and personalization : We use your personal data to suggest features, products and services that you may be interested in, confirm your preferences, and personalize your experience with this store.
  • Compliance with laws and regulations : In some cases, we collect and use your personal data to comply with laws and regulations.
  • Communicating with you : We use your personal information to communicate with you about the store through various possible channels including email, telephone, SMS, and online chat.
  • Advertising and Marketing : We use your personal data to display information about our website, products and services that may be of interest to you on this store page. We do not use information that directly identifies you for these displays.
  • Fraud and credit risk prevention : We use your personal information to prevent, detect and investigate fraud and abuse in order to protect the safety of customers, MSI Technology, and other third parties.

What about Cookies and other identifier technologies?

We use cookies and similar technologies to process personal data. Please see our Cookies Policy https://www.msi.com/page/cookie-policy for more information.


Cookies

A cookie is a small text file that may be stored on your computer or other device during your browsing of a website; generally speaking, its function is to ensure the smooth operation of the website, track your movement around the website, remember your login details, etc. The purpose of using cookies in this store includes:

  • Identify your identity when you log in to this store, provide you with product suggestions, display personalized content, and identify whether you have MSI member status.
  • To track your specific preferences and configure web pages according to your preferences.
  • Record the product information in your shopping cart.
  • To conduct research and analysis to improve the services, products and content of this store.
  • Prevent Fraudulent Practices.
  • Improve security.
  • Submit content including advertisements to you on MSI or third-party websites based on your preferences.
  • To measure and analyze the performance of our services.
  • The cookies used by this store allow you to enable certain functions. For example, if you turn off certain cookies, you will not be able to put your favourite products into the shopping cart, check out, or use some functions that require login.

 

Certain approved third parties may also use cookies when you interact with this store, these third parties include search engines, providers of measurement and analysis services, and advertisements. These third parties use cookies to submit content, submit content including advertisements to you according to your preferences, analyze their advertising effectiveness, and provide services on behalf of MSI.


You can manage your cookie settings in your browser, which may vary from browser to browser. Please refer to the "help" or similar link on your browser to learn more about how to control cookies. If you disable all cookies on your browser, your experience on this store may be affected and some functions may not work.


Do we disclose personal information to third parties?

Protecting your personal data is important to us, and we are not involved in the business of selling personal data to third parties. For legitimate business purposes and to provide you with the products and services of this store, we may disclose personal information to other legal entities within the MSI Group.


Third-party service providers : We entrust other companies or individuals to provide services on behalf of this store, such as including product delivery, sending mail or emails, removing duplicate customer lists, analyzing data, providing marketing support, providing search results and links Services (including paid display and links), processing payment for goods, delivering content, scoring and assessing credit risk, providing customer service, etc. These third-party service providers have access to and process necessary personal data within the scope of their services.


In addition to the above, if there are other situations where we may disclose your personal information to a third party, we will send you a notice, and you have the right to decide whether to disclose it.


Can minors use the services of this store ?

This store does not sell goods to minors. If you are under 20 years old, you can only use the services of this store with the participation of your parents or other guardians. We will not knowingly collect personal information of minors without the consent of their parents or other guardians.


Examples of the categories of personal data we collect


Personal data that you voluntarily provide to us when you use this store

You submit personal information to us when you perform the following web activities:

  • Search and purchase goods or services in this store;
  • add or remove items from your shopping cart, and place an order;
  • Download, browse, use content or applications;
  • Submit information in your account or profile (and if you use multiple email accounts you may have multiple accounts);
  • Upload contact details;
  • Contact us by phone, email, or otherwise;
  • Complete questionnaires, submit support service needs, and participate in competitions;
  • Submit comments and ratings;
  • Enable product orderable notifications.
  • As a result of the webpage activities described above, you may submit the following information to us:
  • Personal information such as name, address, phone number, etc.;
  • payment information;
  • Your age;
  • Your location information;
  • Your IP address;
  • Your payment delivery address contact information;
  • Email addresses of your friends and others;
  • Comments and emails;
  • Descriptions and photos in personal files;
  • Identity document number;
  • Credit history data.

 


Automatically Collected Information

The information that this store website may automatically collect, such as:

  • The IP address of your computer;
  • Login information, email address, password;
  • The location of your device;
  • Content interaction information, such as downloading content, playing content, including the number and duration of clicks to play, network information and quality of playing and downloading, including your Internet service provider information;
  • Your device information such as usage time, used applications, network data, errors, etc.;
  • version and time zone settings;
  • History of purchases and content;
  • Click traffic information on our web pages includes date and time, products and content browsed and searched, web page response time, download errors, dwell time of web page visits, and web page interaction information such as page scrolling, clicks, mouse hovering, etc.;
  • The phone number to call customer service.
  • We may use device information, cookies, other device technologies, applications, and our web pages to collect browsing, usage, and other technical information.

Information collected from other sources

Information collected from other sources includes:

  • The shipping company or third party notifies us of the updated shipping and address information, which we will use to correct our records to facilitate shipment and communication for your next purchase;
  • Account information, purchasing and redemption information, web browsing information provided by our joint marketing partners or other technology advertising service providers;
  • Information provided by our affiliates about your interaction with our products and services.

Information you can view

The information you can inquire about from this store includes:

  • Order status of recent purchases (including subscriptions);
  • Your complete order history;
  • Your personal information (including name, email, password, address, etc.);
  • Promotions;
  • email notification settings;
  • Recommended products, recently viewed products and content;
  • purchase list;
  • Your content, device, service-related settings, and preferences for contact methods and personalised advertisements;
  • Your profile information (including product evaluation reviews, recommended products, reminder notices, etc.).